“If we knew what it was we were doing, it would not be called research, would it?” Albert Einstein – 1941 “The true artist is the simplifier.” Henri Amiel “I'm tired, it's raining and I am not a waterlily.” Russell Page -- 1906-85 “Researchers should be agnostic with regard to how business managers succeed. The researcher’s role is to ensure that the business manager has all of the information needed to make decisions.” Paul Groncki -- 1998 “The essence of strategy is denial…knowing what you are not going to do and not doing it.” Richard Braddock -- ~1975 “Work nourishes and disciplines you but it does not define you.” Susan Restler – 2000 “Advertising is an investment, not a cost.” Unknown “In 20 years, the last of the serious martini drinkers will have vanished from the face of the earth and the drink will never be heard of again.” Nicolas Furlotte, Advertinsing Age, February 16, 1987 “Every taxonomy is a typology; Typologies express criteria; Criteria abbreviate assumptions; Assumptions contain all meaning; Meaning is context. Taxonomy only expresses context.” Richard Newcombe – 1990 “Professional service people sometimes view marketing activities with ambivalence. It is only natural to do so when one’s first responsibility is seen as serving the needs of existing clients. Neverthless, healthy professional firms need to grow in order to support growing services for their clients and to provide expanding opportunities for their people.” Norton H. Reamer -- 1990

 

“If we knew what it was we were doing, it would not be called research, would it?”

Albert Einstein – 1941

 

“The true artist is the simplifier.”

Henri Amiel

 

“I'm tired, it's raining and I am not a waterlily.”

Russell Page -- 1906-85

 

“Researchers should be agnostic with regard to how business managers succeed.  The researcher’s role is to ensure that the business manager has all of the information needed to make decisions.”

Paul Groncki -- 1998

 

“The essence of strategy is denial…knowing what you are not going to do and not doing it.”

Richard Braddock -- ~1975

 

“Work nourishes and disciplines you but it does not define you.”

Susan Restler – 2000

 

“Advertising is an investment, not a cost.”

Unknown

 

“In 20 years, the last of the serious martini drinkers will have vanished from the face of the earth and the drink will never be heard of again.”

Nicolas Furlotte, Advertising Age, February 16, 1987

 

“Every taxonomy is a typology;

Typologies express criteria;

Criteria abbreviate assumptions;

Assumptions contain all meaning;

Meaning is context.

Taxonomy only expresses context.”

Richard Newcombe – 1990

 

“Professional service people sometimes view marketing activities with ambivalence.  It is only natural to do so when one’s first responsibility is seen as serving the needs of existing clients.  Neverthless, healthy professional firms need to grow in order to support growing services for their clients and to provide expanding opportunities for their people.”

Norton H. Reamer -- 1990


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